Meta Platforms - Marketing and sales expense

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Fiscal Year Marketing and Sales Expense (in Billions USD)
2020 $11.59
2021 $14.04
2022 $15.26
2023 $12.30
2024 $11.35
2025 (Estimate) $11.03

Notes:

  • Data for fiscal years 2020-2024 is sourced from Meta Platforms, Inc.'s annual financial reports.
  • The figure for FY25 is an estimate based on the reported Marketing and Sales expense of $2.757 billion for the first quarter of 2025, annualized for the full year.
  • Meta's second-quarter 2025 financial results are scheduled to be released on July 30, 2025, and may affect the full-year estimate.
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