Meta Platforms - Average price per ad

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Fiscal Year Average Price per Ad (Year-over-Year Change)
2020 Not found
2021 +6%
2022 -17% (Full year not explicitly found, estimated from quarterly reports)
2023 -9%
2024 +8% (Estimated based on Q1 and Q2 reports)
2025 +10% (Based on Q1 2025 results)

Note: Meta Platforms primarily reports the year-over-year percentage change for the average price per ad rather than a specific dollar amount. The figures for FY24 and FY25 are estimates based on the available quarterly data for those years, as full fiscal year results have not yet been released. The full-year 2022 figure is an estimate derived from quarterly trends, as the explicit full-year number was not available in the search results. Data for fiscal year 2020 could not be located in the search results.

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