Meta Platforms - Ad impressions

(537)
Year Ad Impressions Growth (Y/Y)
FY20 31%
FY21 10%
FY22 18%
FY23 28%
FY24 11%
FY25 (Q1) 5%

Note: The table reflects the year-over-year percentage growth in ad impressions across Meta's Family of Apps. The figure for FY25 is for the first quarter only, as full-year data is not yet available. Meta's second-quarter 2025 results are scheduled to be released after market close on July 30, 2025. The growth in ad impressions is a key metric indicating the expansion of advertising inventory on Meta's platforms.

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